Why Calorie Counting Doesn't Work

We have been conditioned to think of calories as "The Enemy". After all, we all know that consuming too many calories results in weight gain. So the common theory is that restriction of calories will result in fast fat loss.

For instance, if someone is used to eating 2500 cal/day, and they suddenly reduce that to 1500/day, then it's as clear as daylight that those missing calories will be replaced by burning off excess fat. Right?

WRONG!

The truth of the matter is that by doing this you put your body into "starvation mode". You will undoubtedly lose a few pounds the first week or two, or even three. But very soon you will find that you have hit the infamous "plateau"; the point where the scale has now become your enemy because it refuses to budge, no matter how "good" you are being, and how few calories you are eating.

In order to understand what is really happening, let's look at how the average person (you) normally starts a new diet.

One day, when by mistake you look at yourself in the mirror, you notice that your clothes appear to be too tight (you are forced to admit to yourself that they definitely feel too small) and you seem to look more overweight that usual. This is the day that you decide "Enough is enough already", then the self-anger wells up inside, and you decide that this time you are going to lose all that fat, no matter what it takes.

Your motivation is brimming over, you have enough for two! The anger at yourself for allowing yourself to get to this point is driving you like a madman. You are determined to do whatever is needed to succeed this time.

So what's the first thing you do?

You begin by skipping meals, and reducing your calorie intake to ridiculously low (sometimes even dangerous) levels, and attempt to starve yourself thinner. After all, you know that calories are the enemy and must be avoided at all cost.

And so your starvation diet has started.

You are so highly motivated that on your first day you chose to miss out on breakfast. The only problem is that within a few hours you are so hungry that you begin to feel weak. This is a natural reaction because your body is not used to being deprived of a fresh supply of calories for such a long period. This too is when your motivation starts to wane. But you stick it out and wait for lunch time.

Lunch time finally arrives, and you are so hungry you could eat a horse. You feel weak and miserable. But you put a brave foot forward while convincing yourself that you can do it (you're not yet ready to admit defeat, and you're certainly not a quitter).

OK, so you allow yourself to have a piece of fruit, or some other small item of food. You are still convinced that you can starve yourself thin, and this is what you are determined to do.

By the time dinner time arrives, hours later, you have a major headache, are weak and tired, and not a nice person to be around ;-). Only now do you start to think that maybe starving yourself isn't such a good idea after all. But then you are not ready to admit defeat, not just yet; it's far too soon to join the ranks of the quitters. This time you are going to succeed.

You feel really bad, but you convince yourself that tomorrow will be better. You determine to stick to your diet - you will be thin! You manage to hold out for a few more days, or even for a week or two, if you are particularly brave.

Problem is, that no matter how long you hold out for, the final result will always be the same - you won't be any thinner. Even after two weeks of starving, you won't have managed to lose much weight. The mirror returns to you the same image it did two weeks previous; yes, it is the same mirror, and sadly it's the same fat you.

WHY? WHY? WHY?

The facts are as follows:

1. First the body throws off excess water - so the initial weight loss is not fat loss, and this same "water weight" lost returns the moment that you go back to your normal way of eating.
2. Starving yourself causes your "starvation survival" gene to be switched on. This causes your body to become more efficient and burn fewer calories. So even though you are eating less, you are burning less, and so the fat reserves are not used. In fact because your body is in starvation mode, the "fat storing" gene is turned on.
3. Very, very soon you hit that dreaded "plateau". The scale will not budge, no matter how little you are eating. Your body is in survival mode and it refuses to give up its emergency rations (that "excess" fat). Once again you have failed. So what's the point of even trying? Better to go back to enjoying life.

So now you know why a starvation diet, cannot, and will never, result in any serious fat loss. Real, serious fat loss can only be achieved by giving your body the right kinds of calories at the right time, every day. Your body needs all 3 types of calories - proteins, carbohydrates, and (good) fats. This is called calorie shifting. This is the system that you get with the New Dieting Breakthrough Program.

The trick is not to let your body think that there is a famine. It needs to be convinced that there is plenty of food, and that there is no reason for it to hang on to its reserves. Calorie Shifting results in fast and constant weight loss, without ever having to count calories.

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